How To Use "Pretty Permalinks" To Up Your Wordpress SEO One of the simplest things you can do to get better visibility on the search engines with a Wordpress website is to change the Permalink structure. First what is a permalink? It is simply the url of the page or post in a Wordpress website. Look at the image and you will see example urls that Wordpress can generate for your website. By default Wordpress uses the Plain structure and assigns the post or page ID as the url. The problem is that the url generated by the "Plain" structure means nothing to a search engine. Search engines need text that makes sense to be able to index a page or post, p=123 doesn't help identify what the page is about. By using the "Custom" structure Continue Reading